Cuppa Wallet is the credit-powered execution layer behind Cuppa AI. Own your workspace for life. Add brands as you grow. Use Wallet credits when you generate articles, images, research, content refreshes, Router workflows, and premium Brand Engineering tasks. No monthly platform tax. No juggling API keys. No surprise AI bills.
AI usage is getting harder to manage across models, tools, APIs, and invoices.
Subscriptions and keys everywhere
Teams juggle models for reasoning, images, research, speed, and cost, plus SERP data, live research, retries, and long-form workflows. Control becomes the bottleneck.
Surprise AI bills
Usage limits, invoices, and regenerations make it hard to know what a workflow will cost before it runs or who spent credits on which brand.
Ownership is not unlimited AI
Lifetime workspace access should not hide AI costs inside another monthly subscription or force unlimited usage that breaks the product economics.
The problem is controlling execution
Creating content is only half the job. Teams need one place to fund, run, and track AI work across articles, images, research, Router workflows, and checks.
One balance for Brand Engineering execution, with cost visibility and Router-powered workflows.
One AI balance
Fund all AI execution from one Wallet instead of juggling multiple providers, keys, and invoices.
Predictable credit costs
See credit estimates before running workflows so you understand cost before work starts.
Built for Brand Engineering
Credits power articles, images, research, refreshes, source checks, improvement passes, and Router workflows.
Better cost control
Use credits only when work gets done. No monthly AI usage commitment required for execution.
Router-powered execution
Wallet credits fund Router workflows that choose the right execution path, not raw token access alone.
Full usage history
Track credits spent by team, brand, workflow, model route, and execution type.
Wallet funds execution. Router decides the path.
The credit system
Handles credit purchases, usage metering, AI provider access, execution costs, workflow charges, usage history, and cost estimates.
The intelligence layer
Decides model class, SERP and live research needs, image generation, and whether source, risk, SEO, or brand voice checks and improvement passes should run.
Router recommends. Wallet funds.
Own the workspace with Lifetime. Add credits when you create. Let Gateway and Router handle execution with clear metering on every workflow.
Choose a pack that matches how much Brand Engineering work you run.
Starter
Best for testing Router workflows and light content creation.
Growth
Best for active brands publishing consistently.
Pro
Best for operators managing multiple workflows.
Scale
Best for agencies and teams running content across many brands.
Enterprise
Best for high-volume teams that need preferred Gateway terms and custom workflow support.
Lifetime gives you workspace ownership. Wallet powers AI execution sustainably so Router can improve from real workflow signals without hiding provider costs in platform subscriptions.
Own the platform
Keep the workspace you paid for. Fund AI execution with credits when you create instead of another platform tax.
Lifetime workspace access
Pay per outcome
Cuppa charges credits based on workflow steps: research depth, images, checks, and improvement passes, not idle subscription time.
Credits when AI works
Smarter Router
Wallet-powered workflows create signals about model routes, research depth, checks, and publishing behavior that improve Router over time.
Usage feeds recommendations
Transparent history
See spend by workflow and execution type so operators can control cost without exporting invoices from five providers.
Team and brand visibility
Solo Plan
$99/ month
billed annually ($1,188)
Designed for solo operators, freelancers, and single-brand businesses who want AI content that actually sounds like them.
Studio Plan
$199/ month
billed annually ($2,388)
Brand engineering for growing teams. Up to 3 brands, multi-source Knowledge Bases, REST API, Brand Asset Library, and custom templates.
Scale Plan
$369/ month
billed annually ($4,428)
Multi-brand engineering at volume. Up to 10 brands, Agent Library, cross-site link network, white-label, and bulk brand import. 10 seats.
Enterprise Plan
$899/ month
billed annually ($10,788)
Full brand engineering platform with unlimited brands, dedicated support, custom integrations, priority support, and 1:1 onboarding. 30+ seats.
| SoloDesigned for solo operators, freelancers, and single-brand businesses.Start Brand Engineering | StudioDesigned for small teams and agencies managing 2-3 brands.Start Brand Engineering | ScaleDesigned for agencies and multi-brand operators managing 5-10+ brands.Start Brand Engineering | EnterpriseDesigned for large agencies, publishers, and enterprise teams managing 10+ brands.Start Brand Engineering | |
|---|---|---|---|---|
| Brand Engineering | ||||
Brand DNA & Voice Extraction AI analyzes your site to extract brand identity, voice, tone, and competitive landscape | ||||
Brands Included Number of brands with their own DNA, voice, knowledge base, and settings | 1 brand | 3 brands | 10 brands | 20 brands |
Additional Brands Add more brands beyond your plan's included amount | $150/brand/mo | $125/brand/mo | $100/brand/mo | Custom |
Brand Kits (Logos, Colors, Typography) Auto-extracted visual identity per brand including logos, color palette, and fonts | ||||
Brand Asset Library Upload, manage, and use brand images with AI reference and editing | ||||
Brand Notebook Client meeting notes, directives, and brand guidelines per brand | ||||
Brand Performance Dashboard* Track organic clicks, impressions, content production, and Brand Health Score | ||||
Content Health & AI Visibility Page-level brand audit with content grades, AI citation tracking, and competitor comparison | ||||
Google Search Console & GA4* Connectivity Connect GSC & GA4 per brand for optimization insights and Striking Distance keywords | ||||
Custom Knowledge Bases (RAG) Upload docs, PDFs, and URLs to ground AI content in your brand's specific information | ||||
Multi-Source Knowledge per Article Use multiple knowledge sources in a single article for comprehensive grounding | Up to 5 | Up to 5 | Up to 5 | |
| Brand Intelligence & Automation | ||||
Research Agents Automated agents for content freshness, FAQ research, and trend monitoring | ||||
Premium Intelligence Agents* SERP Clustering, Brand Gap Finder, Backlink Gap, Steal Traffic, and more | ||||
Local News Agent Automated geo-based news research with auto bulk generation | ||||
Client Proposals Generate 90-day content proposals backed by SERP data and competitive analysis | ||||
Custom Templates Save workbench prompts as reusable templates for single and bulk generation | ||||
| Content Strategy & Clusters | ||||
Content Cluster Builder Build pillar + supporting article clusters with automatic internal cross-linking | ||||
Automatic Content Planning AI-powered 30/60/90 day content calendars based on your site and competitors | ||||
Link Engine (Internal & External) Automatically inject relevant internal links and curated external sources into content | ||||
Content Grader Score your content against top-ranking competitors with actionable improvements | ||||
Cross-Site Brand Link Network Build internal links across multiple brand properties in your network | ||||
| Content Generation & AI | ||||
Unlimited Words, Chat, & Images No word limits or credit caps (fair use policy applies) | ||||
All AI Models (GPT-5, Claude 4.6, Gemini, Grok) Connect your own API keys — zero token markup, zero throttling | ||||
All Content Templates Blog posts, listicles, how-tos, reviews, local news, recipes, and more | ||||
Single, Bulk, & Programmatic Generation Generate one article or thousands with CSV/programmatic workflows | ||||
Agentic Chat AI assistant that can research, write, and execute multi-step content tasks | ||||
Daily Bulk Generation Limit Maximum articles per day in bulk projects | 2,400 | 4,800 | 9,600 | 24,000 |
Advanced Prompting Workbench Fine-tune AI outputs with advanced prompting tools and workflows | ||||
AI Model Comparison Generate the same article with multiple models side-by-side and compare quality scores | ||||
| Research & SEO | ||||
SERP Analysis & Competitor Research Analyze top 10 ranking pages for any keyword with outline extraction | ||||
Live Web Scraping Extract real-time data from any URL for research and content creation | ||||
People Also Ask, News, & Wikipedia Research Auto-pull related questions, recent news, and background context | ||||
Perplexity Sonar Research AI-powered deep research automatically integrated into content | ||||
Bulk SERP Research* Run competitor analysis on multiple keywords simultaneously | No limits | No limits | ||
Ahrefs & Firehose API Integration Connect Your Own Ahrefs API for backlink data, domain ratings, and competitive metrics | ||||
| Multi-Channel Content & Distribution | ||||
Social Publishing (LinkedIn, X/Twitter, 13 additional platforms) Generate and publish platform-native posts directly. Auto-post when articles go live. | ||||
Reddit Post Generation Value-first Reddit posts with subreddit suggestions and ban prevention. Always drafts for review. | ||||
Carousel Builder Create multi-slide carousels for LinkedIn and Instagram from any content | ||||
Email Content Builder* Generate email newsletters, drip sequences, and promotional emails from your content | ||||
Content Repurposing Transform one piece of content into multiple formats across channels | ||||
Social Analytics Track engagement, reach, and performance across all connected platforms | ||||
| Images & Video Generation | ||||
AI Image Generation Auto-generate featured and in-article images for every piece of content | ||||
Nano Banana Pro, GPT IMAGE 1.0, & Flux Models Access multiple image models via your own API keys | ||||
Custom Image Prompts Fine-tune image generation with custom style prompts and brand guidelines | ||||
AI Video Generation Generate short-form video content from text prompts | ||||
| Editor & Optimization | ||||
AI-Powered Editor Full editor with AI rewrite, expand, summarize, and SEO tools built in | ||||
Humanizer (StealthGPT) Make AI content undetectable with one-click humanization | ||||
SERP Auto-Optimizer Automatically optimize content based on Content Grader recommendations | ||||
Expert Review Network Connect with professional writers and subject matter experts for review - Addon plan required | ||||
| Publishing & Integrations | ||||
CMS Integrations One-click publish to WordPress, Ghost, Webflow, Sanity, Contentful, Shopify, and more | All CMS | All CMS | All CMS | All CMS + Custom |
Google Docs & Zapier Export to Docs and automate workflows with Zapier | ||||
Webhooks & REST API Build custom integrations with webhooks and full API access | ||||
| Link Building & Marketplace | ||||
Link Marketplace Access Browse and purchase quality backlinks matched to your niche | ||||
Managed Backlink Outreach Done-for-you link building campaigns at $199/link/month - Addon plan required | Up to 20 | Up to 20 | Up to 20 | Up to 20 |
Visitor Identification (Coming Soon) Identify anonymous website visitors and turn them into leads | ||||
| Team & Account | ||||
Team Seats Number of team members with full account access | 1 seat | Up to 3 | Up to 10 | Up to 30 |
API Keys per Model Store multiple API keys for load balancing and rate limit management | 1 | Up to 3 | Up to 5 | Up to 5 |
Bulk Processing Speed Parallel processing speed for bulk generation projects | Standard | Up to 3x | Up to 5x | Up to 5x |
Bulk Brand Import Import multiple brands via CSV or API for fast onboarding | ||||
White-Label Custom branding for agencies and resellers | Included | |||
| Support & Onboarding | ||||
Documentation & Email Support Full learn docs and email support included | ||||
Dedicated Slack Channel Direct Slack access with the Cuppa team for fast support | ||||
1:1 Onboarding & Team Training Personalized onboarding with AI specialist and operational team training | ||||
AI analyzes your site to extract brand identity, voice, tone, and competitive landscape
Number of brands with their own DNA, voice, knowledge base, and settings
Add more brands beyond your plan's included amount
Auto-extracted visual identity per brand including logos, color palette, and fonts
Upload, manage, and use brand images with AI reference and editing
Client meeting notes, directives, and brand guidelines per brand
Track organic clicks, impressions, content production, and Brand Health Score
Page-level brand audit with content grades, AI citation tracking, and competitor comparison
Connect GSC & GA4 per brand for optimization insights and Striking Distance keywords
Upload docs, PDFs, and URLs to ground AI content in your brand's specific information
Use multiple knowledge sources in a single article for comprehensive grounding
Automated agents for content freshness, FAQ research, and trend monitoring
SERP Clustering, Brand Gap Finder, Backlink Gap, Steal Traffic, and more
Automated geo-based news research with auto bulk generation
Generate 90-day content proposals backed by SERP data and competitive analysis
Save workbench prompts as reusable templates for single and bulk generation
Build pillar + supporting article clusters with automatic internal cross-linking
AI-powered 30/60/90 day content calendars based on your site and competitors
Automatically inject relevant internal links and curated external sources into content
Score your content against top-ranking competitors with actionable improvements
Build internal links across multiple brand properties in your network
No word limits or credit caps (fair use policy applies)
Connect your own API keys — zero token markup, zero throttling
Blog posts, listicles, how-tos, reviews, local news, recipes, and more
Generate one article or thousands with CSV/programmatic workflows
AI assistant that can research, write, and execute multi-step content tasks
Maximum articles per day in bulk projects
Fine-tune AI outputs with advanced prompting tools and workflows
Generate the same article with multiple models side-by-side and compare quality scores
Analyze top 10 ranking pages for any keyword with outline extraction
Extract real-time data from any URL for research and content creation
Auto-pull related questions, recent news, and background context
AI-powered deep research automatically integrated into content
Run competitor analysis on multiple keywords simultaneously
Connect Your Own Ahrefs API for backlink data, domain ratings, and competitive metrics
Generate and publish platform-native posts directly. Auto-post when articles go live.
Value-first Reddit posts with subreddit suggestions and ban prevention. Always drafts for review.
Create multi-slide carousels for LinkedIn and Instagram from any content
Generate email newsletters, drip sequences, and promotional emails from your content
Transform one piece of content into multiple formats across channels
Track engagement, reach, and performance across all connected platforms
Auto-generate featured and in-article images for every piece of content
Access multiple image models via your own API keys
Fine-tune image generation with custom style prompts and brand guidelines
Generate short-form video content from text prompts
Full editor with AI rewrite, expand, summarize, and SEO tools built in
Make AI content undetectable with one-click humanization
Automatically optimize content based on Content Grader recommendations
Connect with professional writers and subject matter experts for review - Addon plan required
One-click publish to WordPress, Ghost, Webflow, Sanity, Contentful, Shopify, and more
Export to Docs and automate workflows with Zapier
Build custom integrations with webhooks and full API access
Browse and purchase quality backlinks matched to your niche
Done-for-you link building campaigns at $199/link/month - Addon plan required
Identify anonymous website visitors and turn them into leads
Number of team members with full account access
Store multiple API keys for load balancing and rate limit management
Parallel processing speed for bulk generation projects
Import multiple brands via CSV or API for fast onboarding
Custom branding for agencies and resellers
Full learn docs and email support included
Direct Slack access with the Cuppa team for fast support
Personalized onboarding with AI specialist and operational team training
* Features marked with asterisk are in development or require additional setup. Contact our team for more details about custom integrations and enterprise features.
Cuppa.ai Integrations: WordPress, Ghost, Webflow, Sanity, Contentful, Google Search Console, Google Docs, Zapier, Ahrefs API, LinkedIn, X/Twitter, Instagram, Facebook, Webhooks, and REST API.
Cuppa.ai does not integrate with Notion, HubSpot, Semrush, Surfer SEO, or Clearscope.
